Some Associates

The Reinvention Network assembles a team to manage or support a project, drawing on highly networked associates. Some long-term associates are listed below.

Ron Beckett is an industry practitioner with more than 30 years experience in the implementation of creative change and innovation management. He has managed R&D, manufacturing operations and whole business units employing up to 800 people. He has been on a number of Advisory Boards in industry and academia, and an Expert Panel Member informing some Australian Government initiatives. Ron frequently works at the academia – industry interface and is an Adjunct Professor at Swinburne University of Technology in Melbourne. He has authored or co-authored more than 100 conference papers, journal articles or book chapters related to the pursuit of best practice in extracting value from innovative ideas in both large and small enterprises.

Paul Hyland has more than 15 years consulting experience working with businesses new product development and the management of technology. He has provided individual mentoring / coaching services and has consulted and advised a wide range or organizations, including government departments, regional development bodies, manufacturing and service delivery businesses. His special interests include managing change, business growth strategies, innovation management. He is currently a Professor in Management at the Queensland University of Technology (see

Andrew O'Loughlin is an internationally experienced and visionary business leader, having spent more than 20 years working as a consultant and lecturer across all aspects of business management and entrepreneurship. His expertise is in the delivery of business improvements from the operational activities through to management attitudes and strategic planning. His involvement within higher education has allowed him to influence industries through engagement with future leaders, and taking this as an opportunity to challenge the perspectives and attitudes of organisations and management structures. Research and consultancy activities have included working with multi nationals such as GKN, Honeywell, British Airways, Westland Helicopters, Normalair-Garrett and CHEP. Andrew's research areas including technology, business strategy, organisational behaviour, high performing teams, communication and problem solving assisting techniques.

Paul Couchmanhas engaged with both the public and private sectors, encompassing policy analysis and applied social research. Paul's current research focuses on the management of innovation, especially on how firms and public sector organisations collaborate to perform R&D and develop new products. Paul has held Professor of Management and Marketing positions at a number of universities. As an academic, he has had considerable experience with industry engagement and has provided consultancy services to many industry clients on a wide range of management and marketing issues

Gerard Berendsen is the owner of and consultant at Twente Quality Centre ( where he provides training and consulting in auditing, total quality management and continuous improvement. He also has more than ten years experience in teaching and research as a professor at HAN university with a focus on total quality management in organisational networks. He is the Board Chair of two Foundations and a Board Member of two organisations promoting innovation

Ross Chapman has held a number of executive level positions in academia following 8 years in private industry in technical, QC/QA and R&D management positions, working for several companies including ICI and North Broken Hill Holdings. He is a Fellow of the Australian Institute of Company Directors and is currently a Non-Executive Director on the Board of two not-for-profit organisations. He has more than 20 years experience teaching and researching predominantly in the areas of Quality Management; Continuous Improvement; Innovation and Technology Management; and Operations Management. He is currently Professor of Management and Director, Postgraduate Studies at the Sydney campus of Central Queensland University.

Fred Swainston has more than 20 years experience in training and training management in several countries and has written several reference texts related to amatuer radio. He currently operates a network of experienced and qualified change agents who provide long term benefits to organisations and individuals through education and staff development services (see

Tavi Daberkow has more than 15 years experience in the U.S finance sector in areas of project management, customer service, business analysis and strategic planning. She has an ongoing research interest in the relative merits of internal staff development and regular recruiting to enhance organisational capability.

Victoria Heathcote is a seasoned innovation and business management professional, with experience in tertiary education, corporate communications, brand strategy, and multinational advertising account management in Australia and the UK. In addition to project managing several internal strategic reviews of university operating divisions, Victoria has authored institutional submissions to several Federal and Victorian State government inquiries and reviews, and project managed structural adjustments arising from government funding changes. As project director with a global brand management consultancy Victoria managed brand strategy, corporate identity and brand valuation projects, and led development of the Sensis and Reach (Telstra/PCCW joint venture) corporate identities for Telstra.